Episode 32

Building Teams That Last: Inside the Leads Near Me Culture

In this episode, Ryan Burton opens up about how Leads Near Me has built a thriving team and culture that directly drives results for auto repair shops across North America.

Ryan shares the company’s mission — “connecting great shops with great customers with the greatest of ease” — and then dives into how they make it happen: recruiting strategies, assessment tools, interviews with multiple team members, and an open-door culture that makes employees feel like owners.

You’ll also hear:

  • Why hiring isn’t just about skills but about staying power and fit
  • How assessments like TestGorilla and Kolbe help filter candidates
  • The importance of employee ownership in language (“we” instead of “they”)
  • Why culture, care, and values lead to better service for customers

This episode is perfect for business owners, leaders, and entrepreneurs who want to learn how to attract, retain, and inspire a winning team.

About the Podcast

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High Gear Podcast
Each episode of the High Gear Podcast is a journey into the heart of automotive entrepreneurship.

About your host

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Ryan Burton

Ryan Burton is the Founder & Owner of Leads Near Me a Digital Marketing Company for Auto Repair Shops. Ryan has spent the last 20+ years in marketing including 8 years on air as a radio announcer. Near Me Radio was born from thousands of conversations with Repair Shop owners & realizing we have a unique voice that needs to be shared. The podcast has a "radio feel" paying tribute to Ryan's days on the radio.