High Gear Conference 2024 - Steve Lerch - Modern Marketing: Capturing Attention in a World of Memes, Gifs, and Trends

In this episode, we’re bringing you the incredible keynote session from Steve Lerch, a former Google executive, recorded live at the High Gear Conference on November 16th, 2024.

Steve dives deep into the evolving world of marketing and how businesses can adapt to capture the attention of today’s modern consumers. From TikTok trends to leveraging tools like Google Trends, Steve shares actionable strategies and real-world examples to help businesses thrive in the digital era.

Highlights include:

-Understanding modern consumer behavior and decision-making.

-Using humor, relevance, and authenticity to connect with your audience.

-Leveraging digital tools and platforms to maximize engagement.

This episode is a must-listen for entrepreneurs, marketers, and anyone looking to future-proof their business strategy.

📢 Tune in now to learn how to transform your marketing approach and stay ahead of the curve!